Rare Craft Matcha Green Tea from Japan

Material Matcha Uji, one of the most disruptive tea companies of recent years, launch their unique craft Matcha green tea after a year of patient development and hard work.

Material Matcha Uji (MMU) produces insanely good Matcha Green Tea. Collaborating with traditional tea-masters and using ancient, nearly forgotten blending techniques with the highest quality tea leaves from Uji, MMU creates the most exclusive blends of matcha ever offered to the world.

From corporate jobs to the fertile lands of Uji 

Material Matcha Uji is the brainchild of two Frenchmen & longtime expats in Japan, foodies at heart, who after years in finance & IT gave up their big corporate jobs to go on a quest for purity: to find and create the greatest matcha green tea ever.

The Founders, Morgan & Etienne

Etienne Denoual, co-founder at MMU, explains: “It all started from a deep wish to reconnect with nature and authenticity. When I went back to Kyoto, a city I had lived in for years before, it was a revelation. We just had to do it.”

The Team at Material Matcha Uji

Becoming a tea-maker 

Making high grade Matcha is no walk in the park. Indeed, they faced serious issues: while so-called matcha is booming worldwide (it is often low quality green tea dust), its production has seen a steep decline in Japan. Farmers are facing increasing expenses, weak demand for superior quality matcha, and lower sales value. Even more worrying, the aging tea-making community faces successor problems, endangering its very existence.

Grinding Green Tea

The two founders, who willingly admit that two years ago they knew next to nothing about tea-making, and were both rather coffee people, took a fresh look to the issues and devised an innovative development model: if superior matcha doesn’t work in the domestic market anymore, they would take it abroad for the first time, where foodies are thrilled by Japanese delicacies.

Rare Craft Matcha 

Their matcha blends, the result of more than a year of hard work in the fields and in their workshop, are uncompromising, bold, sophisticated, and probably unlike anything you have ever tasted before. Straying from the very classical image of Japanese tea ceremony, their craft matcha belongs to the realm of guilty pleasures, not unlike artisanal chocolate or micro-distillery whiskey.

Green Tea fields of Uji in Kyoto

Because Matcha is a precious and pure material, they package their blends in different raw materials honoring the minimalism of Japanese craft & culture. "We consider our packages and vessels as something one lives with, a celebration and everyday ceremony of the purity of Matcha." explains Morgan Josset, co-founder.

Material Matcha Uji Vessels

Support their Kickstarter's Crowdfunding campaign 

Backed by a devoted community and now ready for production, they are asking backers to help them buy a whole year of harvest of several plots of land that are especially promising. Providing tea farmers financial stability and peace of mind, they push them to always favor quality over quantity, and hope that younger generations will one day take up the torch!

You can help support their Kickstarter Crowdfunding campaign by visiting the following link https://www.kickstarter.com/projects/materialmatcha/rare-craft-matcha-green-tea-from-japan

Top Spots in Tokyo to Eat for Free

Tokyo is a great place to eat out, with a bewildering choice of exciting restaurants and new, surprising flavours. One great way to try out many new flavours without splashing too much money away is to visit places that generously give out small samples to customers. It means you can try many types of food, and take your time to find the right snack or meal for you. It’s also useful for picky eaters, as it means there is less chance of ordering food that won’t get eaten!

With my new book, Super Cheap Japan: Budget Travel in Tokyo, Kyoto, Osaka, Nara, Hiroshima and Surrounding Areas, I have made a guide to show exactly how you can travel on a budget in Japan. I have been all across Tokyo and collected a list of free sample spots, which I included in the book. Here are some of my top spots for free food!

Walking past the wide number of choices

Shinjuku is a good start to experience a bit of free food. The two main department stores, Isetan and Takashimaya, both have huge food courts on their basement floors. Isetan is a little more upmarket and seems to have an ever changing selection of stalls and shops, so it’s worth visiting more than once. Takashimaya, next to the tax-free Tokyu Hands variety megastore, has a good range of bakery goods and snacks to take home as souvenirs.

Head a few stops down on the Yamanote Line for more options in Shibuya. Tokyu Food Show has lower prices than the above department stores, and also has a few stalls offering free samples. There is also a good choice of western food, as well as Japanese twists on western favourites, such as cheese fondue and pasta dishes. Also located on the lower level, it can be accessed via Shibuya station.

Trying some Kimchi in Hikarie, Shibuya

Another awesome spot for free samples in Shibuya is Hikarie, also connected to the station. Only a few years old, the higher levels are full of fancy items, with prices more reasonable than most department stores. Downstairs there are two fabulous floors, full of many original snack creations, such as a macaron inside a taiyaki! The shops here are still eager to establish themselves, and are very generous with their free samples. You might not even need a proper meal after visiting here…..

Shopping in Isetan, Shinjuku

Outside of Tokyo, Chinatown in Yokohama has several stalls offering free samples to tourists on the main street, as well as to customers lining up. Favourites here are the Nikuman (meat bun) and Gyoza (Chinese dumplings). All the free samples are a great way to save money here, as the restaurants can be a little pricey.

Finally, remember to ask for tax-free shopping if you buy lots of items, as all the shops in this post have tax-free for tourists!

This post was written by Matthew Baxter, author of the new book Super Cheap Japan: Budget Travel in Tokyo, Kyoto, Osaka, Nara, Hiroshima and Surrounding Areas. It's the ultimate budget travel guide to Japan, full of the most useful, up-to-date information for a cheap holiday in Japan. With extensive tax-free shopping, crazily discounted train passes and an unbelievable exchange rate, there has never been a better time to visit. The book shows you exactly how, where and when you can save money. Go shopping for $4 clothes in Tokyo, enjoy inexpensive hikes in Nikko, or visit Kyoto’s beautiful shrines and gardens on the cheap; all with this super helpful guide.

*** Competition Time ***

To celebrate the release of the new book Super Cheap Japan: Budget Travel in Tokyo, Kyoto, Osaka, Nara, Hiroshima and Surrounding Areas, we want to know what your best money saving tip is for traveling in Japan. The top idea will get a free copy of this awesome new book! Know a great place to eat on the cheap? A super way to save on accommodation? An unbelievable travel hack to get something for free?

Just leave your tip in the comments and we will select the lucky winner from the responses. Good luck!

Entries close on Sunday, 8 October 2017

Sake Kit Kat in Japan

Hot on the heels of the news about a new Nestle factory opening up in Japan for flavoured Kit Kats comes news of a new premium sake Kit Kat in Japan.

Nestle is releasing a new type of high-class Kit Kat with the help of esteemed Toyama-based sake brewery, Masuizumi and former Japanese soccer star Hidetoshi Nakata, a passionate sake fan. The new premium sake Kit Kat will be made for refined tastes and has been a year in the making.

Masuizumi sake brewery based in Toyama Prefecture was chosen from over 100 sake breweries in Japan to provide the premium sake used in these new Kit Kat. Masuizumi has a history dating back to 1893, making a great choice for these premium Kit Kat. The white chocolate wafers of the Kit Kat combine perfectly with the crisp dry finish of Masuizumi’s sake, creating depth of flavour and a distinct sake aroma.

The new premium Kit Kat containing 0.4% alcohol is called Masuizumi Japan Sake Kit Kat and will be sold in distinctive red boxes containing nine individually packaged bars. The tagline for the product is “The elegant taste of sake, wrapped in the gentle sweetness of white chocolate. Enjoy the rich, satisfying flavour of sake”.

Masuizumi Japan Sake Kit Kat will go on sale at souvenir stores around Japan from mid-September and will retail for 700 yen ($USD6.50). Kanpai!

Kit Kat Japan Website  

Nestle Factory for Flavoured KitKats

Snacks and chocolate are big business in Japan with KitKat, the country’s top selling chocolate brand. The Japanese love the different seasonal and regional flavours of KitKat that can be found around the country, and with 300 different limited-edition varieties released so far, the choice seems endless.

Some of the more popular flavours of KitKat in Japan include Green Tea, Cherry Blossom and Yokohama Cheese Cake. On the other hand we have also been inflicted with weird and quirky flavours such as Wasabi, Soy Sauce and Okinawan Sweet Potato.

A selection of KitKat from Japan

KitKat was first introduced to Japan in 1973, and instantly become a hit with the name “KitKat” sounding like the Japanese “Kitto Katsu”, which means “You will surely win”, making the chocolate a popular choice for students hoping to pass exams. The different flavoured varieties have been a success due to the omiyage (souvenir) culture in Japan with travelers bringing back the regional specialties to their family and co-workers.

Japan has already seen the opening of fancy KitKat Chocolatory Boutiques around the country selling a “premium artisan” variety of KitKat created by renowned Japanese pastry chef Yasumasa Takagi. The limited edition flavours have been a big hit with KitKat aficionados with high-end flavours such as raspberry-infused dark chocolate and orange chocolate rum.

KitKat Chocolatory Boutique Store in Tokyo's Ikebukuro District

Now, we have news that Nestle, who make the popular wafer chocolate snack will build a factory in Japan dedicated to producing weird and wonderful flavours of KitKat. The new factory in Himeji City, famous for Himeji Castle will help satisfy the ever increasing demand for exotic local KitKat flavours both in Japan and overseas.

KitKat Japan Website

KitKat Purple Potato