Lady Gaga Promotes Japan

Japan has recruited Lady Gaga to promote and spread the word that much of Japan is safe for visitors. Japan is still recovering from March’s devastating earthquake and tsunami, but has now stepped up efforts to draw foreign travellers back to Japan. The Japan National Tourism Organisation (JNTO) efforts include online videos of race car drivers, ice skaters and other celebrities like Lady Gaga urging travellers to visit the country. In an online video shot before a benefit concert in Tokyo in June, Lady Gaga says “I can’t say enough to people all over the world that the majority of Japan … is very safe”.

The northern summer months are vital to Japan’s foreign tourism industry with the nation traditionally reporting some of its highest tourist numbers in July and August. As part of its effort to lure visitors before the northern summer ends, the JNTO recently posted online the radiation levels for down town Tokyo that the tourism group says are lower than in tourist destinations such as New York, Singapore and Hong Kong.

The JNTO has been focusing its efforts on showing people that Japan is safe for travel and that it’s business as usual in Tokyo and most other major cities in Japan.

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Lady Gaga Promotes Japan as a Safe Destination