McDonald’s Japan ‘American Vintage’ Series

McDonald’s Japan this week launched the first of their new menu series called American Vintage. The series features three campaigns that represent a different decade of American culture designed to create a feeling of nostalgia. It is a trip back in time through the 1950s, 70s and 80s. McDonald’s Japan has created this menu to sum up American culture, and classic American food from the past.

The first in the series is the 1950s American Diner, which went on sale across Japan on January 7th. It features the Diner Double Beef with Chicago-style steak sauce and mashed potatoes, as well as the Diner Honey Mustard with honey, mustard, bacon, cheddar cheese and lettuce. They have also jazzed up their standard fries with Classic Fries with Cheese, served with a sprinkle of bacon flavoured topping.

Diner Double Beef

Diner Honey Mustard

Classic Fries with Cheese

Next is the 1970s Soul Food, which will be available from the end of January to mid-February. It will feature the Hot & Groovy Beef and Hot & Groovy Chicken. The burgers are both topped with a Hot & Groovy salsa sauce. I guess the 70s was a Hot & Groovy time! Maybe they could get Austin Powers to promote these.

Last is the 1980s Pop Culture, which will be available from mid-February to early March. It will feature the American BBQ Beef and American BBQ Chicken.

McDonald's Japan 'American Vintage' Future Series Poster

McDonald’s have created some wonderful old time posters for the American Vintage campaign.

McDonald's Japan 'American Vintage' 1950s Burger Poster

McDonald's Japan 'American Vintage' 1950s Classic Fries with Cheese Poster

As always, they will be limited edition, so hurry in while you still can.

McDonald’s Japan Website