The new Kit Kat has been developed with the help of former Japanese soccer star Hidetoshi Nakata, now an accomplished sake connoisseur and acclaimed sake brewery Heiwa Shuzou in Wakayama.
Heiwa Shuzou was founded in 1928 in a valley in Wakayama where the temperate climate and high-quality soft spring water produces top-notch sake. The brewery not only produces sake, but a range of special fruit-flavoured sake made with locally grown fruit from Wakayama Prefecture.
Wakayama Prefecture located south of Osaka on Japan’s main island of Honshu produces about 40% of Japan’s plums (ume) and is known for its delicious tasting fruit. Only Wakayama’s best local Nanko plums, considered the best in Japan have been used for this new Kit Kat giving it a superior flavor. The plums are known for their soft pulp and extremely rich flavor.
Heiwa Shuzou uses these Nanko plums to produce their “Tsuru-ume Suppai Umeshu”, a delicious plum wine made with a sake base rather than the traditional shochu base.
Plum wine, called Umeshu (梅酒) in Japanese, is a popular summer/fall drink made with plums (ume) and shochu, a white distilled spirit usually made from rice, barley or sweet potatoes.
The new Ume Sake Kit Kat highlights this special combination with (梅酒) ume-shu on the packaging, which perfectly describes the unique blend of ume (梅) plums and sake (酒).
 |
| Ume Sake Kit Kat |
According to Nestlé, the new Kit Kats delicately balance the sweet, deep flavor of ripe Japanese plums with white chocolate, giving them a strong aroma and a refreshing aftertaste. The description on the Kit Kat box reads, “The fragrant taste of sake, wrapped in the gentle sweetness of white chocolate. Enjoy the rich satisfying flavor of sake”.
Ume Sake Kit Kat will go on sale at souvenir stores around Japan from mid-September with each nine-piece pack selling for 700 yen (USD$6.40).
Nestlé Japan https://www.nestle.co.jp/
Credit: Nestlé Japan
No comments:
Post a Comment